Order tracking is an easy way to boost customer trust and streamline your e-commerce operations.
A report from Australia Post found that:
- 74% of customers say real-time tracking is important to them.
- Customers want better delivery notifications and status updates to enhance their shopping experience.
- A positive delivery experience increases the likelihood of customer retention.
By giving your customers real-time delivery updates, you benefit from fewer support queries.
With Zappy, you can provide professional, branded tracking without the hefty investment. Through our network of courier partners, you’ll offer real-time updates that keep customers informed from checkout to delivery – just like the big players.
In this article:
- Why E-Commerce Order Tracking Is A Must-Have
- How Zappy Facilitates Branded Order Tracking
- Make Shipping Your Competitive Edge With Zappy
Why E-Commerce Order Tracking Is A Must-Have
Here are the most important reasons to offer order tracking:
Save time handling customer queries
Without order tracking, customers have to reach out to you for delivery queries.
Think about how much time you or your team spend each month responding to “Where’s my order?”. It adds up, right?
With an e-commerce order tracking system, customers can track their parcels independently and receive personalised updates via email or text message (depending on the courier’s system).
When you sign up with Zappy, you access Australia’s leading domestic and international couriers, who provide order tracking to your customers.
Not only do you benefit from our pre-negotiated discounted rates, but you're not paying staff to respond to basic shipping questions manually.
Meet modern customer expectations
Many e-commerce retailers underestimate just how much their customers value order tracking.
A recent report by Aus Post found that 63% of people found order tracking to be the most important part of their experience.
Shoppers place great importance on knowing when their order is dispatched and delivered.
Even simple order tracking can dramatically improve how customers view your service – and keep them returning for more.
Our network of domestic and international couriers makes it easy for customers to track their parcels via email or text updates.
Have more transparency and control over fulfilment
Order tracking is essential for keeping customers in the loop, but it also gives them more control over their deliveries.
Research by Australia Post found that their Net Promoter Score (NPS) – used to measure customer satisfaction – is higher when delivery expectations are set and met, even if delivery is delayed.
It’s about transparency and clear expectations.
If your customers aren’t home, they can redirect parcels or leave delivery instructions – all handled by the courier.
But here's the thing: even though the courier does the heavy lifting, customers associate your brand with the experience.
Remember: a missed delivery doesn’t just annoy customers – it chips away at their trust in both the courier and your business.
By giving customers the tools to ensure successful delivery, everybody wins.
Reduce shipping errors and fraud
You’ve probably seen the courier phishing scams that have sadly become rampant in Australia over the last year or two. Customers are (rightfully) wary of dodgy tracking messages.
That's where branded tracking becomes even more crucial for an e-commerce business.
Branded tracking lets you own more of the post-purchase experience, keeping your branding front and centre with clear, trustworthy updates. It can reduce delivery complaints and phishing risks while showing customers you care about their experience and security, building trust in your brand.
Carriers are stepping up their game by implementing GPS coordinates, requiring photographic proof of delivery, and even using PIN verification – so you've got solid proof of delivery.
How Zappy Facilitates Branded Order Tracking
Nobody wants the hassle of juggling different courier websites just to track a parcel. That’s where Zappy steps in to streamline the process and elevate your post-purchase experience.
We connect you to the top courier services offering best-practice order tracking while ensuring every update looks like it’s coming directly from you.
By uploading your brand assets, Zappy helps you send customers personalised email and SMS order tracking updates with your logo and branding, keeping the experience professional and consistent.
Zappy integrates effortlessly with popular e-commerce platforms like Amazon, ebay, Squarespace, and more platforms, making it simple to enhance your post-purchase experience.
Make Shipping Your Competitive Edge With Zappy
From keeping customers in the loop to saving your team time on support queries, a reliable order tracking system isn't just the cherry on top of your service – it's key to running a successful e-commerce business.
Ready to level up your shipping game? Get started with Zappy today!